Angela Spaxman, a Career and Executive Coach based in Hong Kong (and long time friend) talks about Mindfulness, and in particular about Mindfulness in the corporate world as the next big trend. In her blog about the top benefits of mindfulness, she lists better listening ability, better moods, and in particular more control of your thinking as you are mindful of the negative thoughts that arise and take control of those thoughts by noticing them and replacing them with positive ones.
This is a perfect example of one way to control your memetic environment!